So you have done the research. Found your niche. Decided that this is about ‘passion’ and not profit. Perhaps you have followed a few of the leaders in your field, emailed a few journals and gone as far as to decide a timetable. You have searched through web builders, domains and paid the fees. Now its time to put pen to paper (or fingers to keyboard..) So what can you expect?
A damn roller coaster.
Prepare To Be Inspired
Wading into the #blogosphere can be intimidating. Giants like ‘The Minimalists‘ can make you feel very small, and its likely your first posts have garnered little attention. But actually, that’s quite inspiring. Some sites say don’t sweat the analytics too early, but I don’t agree. From day one you can begin to see what works and what doesn’t, who responds, what they think and how it feels.
My first post (well that’s a lie, but I restarted..) was ‘The Big 5 Questions that could re-invent democracy‘, something very well received. It was topical, touched on several interesting discussion points and received a fair amount of discussion. And that was fascinating. Even from the comments on Twitter, I gained new ideas for the next one. Not only did I gain feedback, I gained direction.
Even the least viewed articles can teach you something. First, you can examine your work, see if there was something that didn’t quite click. Was the narrative off, did you make the reader feel engaged? Was the subject interesting, or made interesting? Could you have used images? You now have a chance to try new things, play around and invent, and that’s pretty good fun.
Once in a while someone famous will comment, share or like what you write. And no matter how balanced you are, this is always awesome. This is a ‘win’, no doubt about it. And now you, and your blog, may have gained some serious attention.
Inspiration can come from anywhere, all you have to do is open your eyes and broaden your mind.
Prepare To Feel Frustrated
Sometimes you may hit a wall. What can I write next? Why isn’t this article being shared? Well the answers may not be obvious, and a lot of the time, it comes down to something you can change. I wondered why some of what I felt were my best received little attention, and the worst much more? Well that’s part of the experience, and frustration is a natural reaction. Its hard to put yourself out there.
They say the best thing to grow a blog is consistency. People like comfort, and develop habits. Perhaps you read the same blog week in week out, or are subscribed to the same Youtuber. You feel amiss when they miss an upload, and comforted when they have a new post. There is a scientific reason for this, called ‘dopamine.’ Its natures pleasure hormone, and once it reacts to a situation, it recognises it and does it again and again.
By being consistent, you can begin to develop a readership that trusts you, and also find pleasure in writing again and again.
Prepare To Feel Creative
In my first few posts I tried a few different things. Some articles were more scientific, others more polemic. One approached comedic (although I’m definitely not funny.) A blog allows you to flex your creative muscles. So why not try it? Write a poem, short story, an opinion piece or a news article. Mess around with the site itself, change its design, see what works for you and your readers.
‘Create, create, create. You never know what might be the key.’
Prepare To Feel Nervous
Putting yourself out there is nerve-wracking. As I talked about in my article on Anxiety, sometimes notoriety can be scary. These are your words, your opinions and your message. And people you have never met are going to be reading them, judging and commenting. Okay, you get the odd bad review, but remember there is no such thing as bad publicity. And its an opportunity to learn, improve, create and try new things.
Take the emotions in your stride, and keep moving forward.
This is just a little insight into what this whole crazy process feels like. But what do you think? What have you learned that you could teach others? Let me know in the comments and don’t forget to subscribe, follow and share.
- Follow Ben on Twitter so you never miss an article
- Write a list of 10 possible #blog topics
- Review your analytics!
The opinions above represent those of Dr Janaway alone and not necessarily those of his affiliates. If you have any ideas for articles, or would like to write with me, let me know on Twitter or drop me an email. Image courtesy of Josh Henderson